1) Thumbs up if you still remember this in 2013! This is U Mobile one of the earliest commercial for their postpaid mobile service, the U38 Plan. Yeah, it's damn funny!
2) THE IDEA - Teh Tarik, Half, Cheap, Mamak Stall.
3) THE CONCEPT - Drink teh tarik in the amount that you needed. If the teh tarik was half of a glass, so does the price. If you used the service, you just have to pay the exact amount that you use. No extra charge.
INTERNATIONAL TVC
Nike Football Commercial - Take It To The Next Level
1) This 3 minutes commercial is one of my favourite commercial. It's CREATIVE! We can experienced ourself as a young player who starts his career at a lower league club, play against the bigger club in Europe until have an opportunity to play for his country and become the national hero. Probably?
2) THE IDEA - Me, Young, Experience, Talented, Face View.
3)THE CONCEPT - WE can experience ourself to play with the biggest name in football match. We feel the thrill, excitement and the passion to achive the victory. Of course you will face the failure, but to be the best, you need work harder to be the HERO!
I know not many people really true in love with football, futebol, fussbol and etc. Football is a art game, where both team play stylish and entertaining game for the fans. The passion from the each player in the field to give their best and the energy of the supportive fans make this game really happening and unite for the same objective; to see their team win!
For the football fans, if we say "football", they never forget about the country that has so many legend and talented players. Yeah, for me, I think about Ronaldo de Assis Moreira a.k.a Ronaldinho. There was no other player same like him. He's the one and only Ronaldinho. He reached the peek of his career when he was in FC Barcelona. For me, he is creative in playing football. Let me prove it.
1) SAMBA
Brazil is famous with their samba. Ronaldinho always played music and dance with his family. It is their tradition and way of express their feelings. Samba teach him to use his footwork to improve his agility and the sway of the samba into his football tricks. When on the pitch, he just imagine that he hear the samba and starts to doing his tricks.
" I always think of samba when I have ball at my feet and it works!"
2) TALENT
Ronaldinho has been described as being "skilful by nature, his tricks are unparalleled and he is wonderful with the ball at his feet. One of the coolest players in pressure situations" and a "fast, brash, skilful, tricky, an uninhibited playmaker" who provides "a mix of goals, assists, skills and a large repertoire of crafty moves.
"There are not many players who can offer goalscoring passes like he can. He is just marvellous. He is a rare case of an assist man who can provide the ball from anywhere.
Here some cool video of his magic and his smile.:D
3) LEGEND
Nowadays, many young and talented player from all over the world play in the highest competitive league. You name it, Messi, they said he is like Argentinian Diego Mardona. Cristiano Ronaldo, Wayne Rooney, Zlatan Ibrahimovic are the new Zinedine Zidane, Pele, Cryuff and many more. BUT, there's no player that being compared by Ronaldinho. His brain to be act fast, think fast and make a correct decision with the combination of his creativity and strong mental to achieve the highest standard in football game. Even the opponent will salute and respect of his quick footwork, gameplay and his passion to be the only Ronaldinho.
I'm gonna explain everything in point form because I feel it looks well arrange and easy to read. Perhaps.
Well...well...well. I made or create this blog because of my Creative Strategy in Advertising lecturer ask to do so. His name is Mr. Khairudin Murada.k.a Mr. Khai. So, I'm thank him so much because he give me an opportunity to own a blog, finally! I'm not a blogger person type or public express too much because not all things need to be express to the public. But, here, I've got a mission to be done.
Okay,since this my first post, I try my best to explain and elaborate the quote that he gave to us (me and my classmate). The quote sounds like this"Doing business without advertising is like winking at a girl in the dark. You know are you doing, but nobody else does."
Whoa! Let me explain what I understand from the meaningful quote. But, is this really a quote or something else? Nevermind. Okay, I'm a guy then I try winking at girl in the dark. It seems like I hope that the girl see me and respond from my action. However, she doesn't see me because of the dark. The solution-winking at the girl at the bright place so I can see what the girl or it could be granny or someone else response to my action. Haaa...that's my own opinion.
If I adapt the winking story to the "Doing business without advertising", it seems like you never get a response from other people. For example, a film director directed a new movie, cost more than RM30 million, with CGI technology, famous and well-known starring actor and actress, great novel based story but if the promotion strategy without using advertising, the public will never know the existance of the movie and not so attracted to watch it. It could be very disastrous and great loss to the movie production. For example, CUN! starring by Maya Karin and Remy Ishak. The media not so supportive to cover up the promotion of this movie because of the bad marketing and promotion effort. Okey, stop here or someone will sue me. Errr..
